Cash App is a peer to peer money sharing app that offers the use of debit cards, credit cards, bank transfers, as well as investing in stocks. Their application is used to transfer funds between friends, colleagues and some business transactions. With all these features, the one function that was missing was the ability to split purchases. The objective of this project was to add said split feature enabling individual users to request splitting purchases amongst users including but not limited to checks, gifts, or recurring payments like rent.

Cash App - Split Genius

*Disclaimer: This is a concept based project and not at all affiliated with Cash App

Timeline: November 9th - November 28th (Handoff)

My Role: UX|UI Design, Project Manager, Copywriter

Expected tasks for prototype

*Press R key to reset

Enter split amount: $125

Buttons become active Click split button

* + Top left corner, give options to upload a receipt (new icon) - expedite process

Select which type of split (bills, rent, gifts, etc.)

Select frequency ( one-time, bi-weekly, monthly, custom)

Select users to split with

Split evenly or itemize

User Persona

Competitive Analysis

Task Flow

Style Guide

Scope

Cash App caters to individuals and businesses, but this particular feature was created with an individual, specifically Iphone, user in mind. Users have the ability to reimburse others, but not to split the cost of that initial purchase.

Assumptions

Usually the user would have to utilize a calculator to make itemized calculations
Ideally, we want this process to be done within the app, keeping people on longer
What if a member of the group or party does not have Cash app? How will they be included in this transaction?
Light mode and dark mode, and responsiveness differ between devices
Accessibility with contrast, bright green and white text. What is the color palette?

Problem Statement

How might we help a Cash App user to request money from their friends or colleagues after making a large purchase on behalf of the group, calculating the exact amount each person owes based on the previously paid service or product?

Ideation Plan

Copy current app pages
Retrieve assets (text, colors, icons)
Use task flow to build out tasks into simple flow
New icons
Create continuity

Questions for testing

Are the new icons clear in their meaning without explanation
If a user does not have Cash App what is the incentive to download the app
If non-user, how will they receive a payment request

Key Takeaways

In order for this feature to be viable there needs to be communication with the development team on possible options
User acquisition is possible by offering users the ability to invite a friend but method is not clear
Icons need to be simplified
Contrast should be stronger